The Situation:

Pure Gorge Apothecary sought to elevate brand awareness and drive growth by targeting health-conscious individuals with a focus on personalized skincare, transparency, and sustainability. Their objective was to expand their reach beyond Hood River, Oregon, and grow their social media presence.

The Insight:

The target audience values natural skincare, personalized experiences, and active lifestyles but faces pain points like skincare concerns, time constraints, and information overload. Competitors emphasize natural ingredients and eco-friendly practices, but there was an opportunity to differentiate by highlighting customization and community engagement.

The Approach:

I developed a multi-channel media strategy centered on digital advertising, social media engagement, content marketing, community initiatives, and strategic partnerships. The campaign focused on personalized skincare, ethical sourcing, and interactive content, designed to foster community while driving measurable results through key performance indicators such as reach, engagement, conversions, and ROI.