The Situation:

Beat The Lock is facing the challenge of increasing bookings in a competitive market. It needs to expand its reach, optimize underutilized periods, and establish itself as a preferred vendor.

The Insight:

Different audience segments have unique needs and behaviors. Leveraging the right channels—each with its own strengths—allows Beat The Lockto effectively reach and engage these groups. There’s a clear opportunity to use data-driven insights and tailored messaging to drive both awareness and conversions.

The Approach:

Our media plan employs a multi-channel strategy that uses targeted ads on platforms like LinkedIn, Instagram, Facebook, Google Ads, and TikTok. By aligning specific messaging with the customer journey—from awareness to purchase—the venue can effectively reach various segments with creative, platform-specific content and offers. Seasonality, strategic budgeting, and regular performance measurement ensure the campaign remains adaptive and goal-oriented.